A colourist works with many brands and shades, and the right formula depends on each client's hair type and colour. The client wants to see the result before the colouring.
The app that brings new ideas and efficiency to hair salons
Personalisation, organisation and professionalism in one place
We create engaging promotional materials for Pigmento that highlight the app's features and benefits, to bring in as many users as possible and raise the brand's profile in the beauty industry.
We started by asking: "How can we help salons personalise their services better and organise their appointments without stress?" We identified the need for efficiency, personalisation and visual tracking of the results.
We set up the app to answer what salons actually need: quick choice of dye brands, calibration by hair type, photo records and appointment tracking.
We tested the app in real situations, from booking visits to choosing the dye and photographing the final results. We refined every flow so it runs smoothly and feels easy to use.
We gave salons hands-on training through easy-to-follow tutorials, without technical jargon. Users quickly learned to manage appointments and personalise their services.
The app was launched in a version ready for immediate use, with no interruption to the salons' work.
In a demo we show you the modules on an example close to your company and talk about what would need adapting.
